Dear fashion lover,

Let’s be clear: carrying sizes XS to 4XL shouldn’t be revolutionary. But even when big fashion brands and small private labels know very well that bodies come in all shapes and sizes, the fashion industry has been lagging behind when it comes to sizing. We’re here to let you know that we see you -- and we’re here to actually do something about it.

We’re all about the fit

More than making sure that we design all things sexy and photo worthy, we pay extra careful attention to how our clothes fit. Do our clothes hug you and fall in all the right places? Do our clothes offer enough stretch? Can you raise your arms and dance around when you wear them? 

Dressing up is a daily sacred act. Let it be fun. Let yourself wear whatever you want. It should never feel restrictive. We’re sorry if you’ve ever felt otherwise. We’re firm believers in making clothes that fit you - your body, your lifestyle, your personal style. Tama na sa tiis ganda. 

We’re all about being body neutral

We know, we know. Body positivity is a hot word these days. But someone needs to say it: we don’t love how our body looks all the time. And we certainly don’t have to fake it. We don’t have to romanticize our struggles (and we say this as a Pisces). Bodies change. Boobs sag. Boobs shrink. Tummy sizes vary - even on a daily, depending on the ulam! There will always be things about our body that we don’t particularly like as much. Hyper fixating on these frustrations are tiring. We just want our bodies to be our bodies. We embrace that there is no good or bad body. We recognize that our bodies do good for us everyday, and because of that, it deserves to simply exist. Carefree. Be in the moment. No background noise. Just vibes. At the end of the day, while we are our body, we are not just our body.

We’re all about being mindful

Sizing is always the hardest thing to hack because not all bodies are made proportional. Contrary to what one may think, it’s not as simple as adding and subtracting inches. There’s more to it than that. It’s the challenge we choose to take on in every design we pursue.

It also costs quite a not-so-cute sum to produce clothes, too. We’re not a sweatshop or a fast fashion factory. We want to continue providing living wages for our partner seamstresses. We want to keep designing clothes that you’d be able to wear over and over (that won’t disintegrate after one wash). We want to continue producing clothes in small batches so we don’t overproduce. And of course, we want to continue learning how to make more clothes that actually fit you. Our current prices let us do that, thankfully, without you having to shell out too much to try us out.

We’re all about telling it like it is

No buzz words. No vague answers. No beating around the bush.

Morning Clothing was originally born out of a 22-year old fresh graduate’s need to be financially independent. But it has evolved into so much more than that. Four years in, Morning Clothing has become a brand that represents and celebrates Filipinas (we can actually say this now!). Fueled by our frustrations on the lack of sizing and impossible body standards in the Philippines, we’re now one of the first and few local brands to carry sizes XS to 4XL. 

Morning Clothing is a women-led and lesbian-owned business operating from Quezon City.